Get your team the insights and the techniques they need to crush your competition in:
Hosted by Antonio White
Co-Hosted by Your Name
Event Dates: Saturday March 21st and Sunday 22nd 2015. Chose either Day 1 Course or Day 2 Course + Workshop.
Day One Only: Training $1,597
Both Days: Training+Workshop $3,999
Day One: The Basics+ (20 students)
- Learn the core requirements for creating an effective Strategic Marketing Plan from the ground up.
- Learn how to avoid the most common mistakes in developing your plan
- See real life examples of successful strategic marketing that you can use as a guide
- Learn the right way to analyze your marketplace and your competition
- Put together a draft strategic marketing plan tailored to your company and test it on-site
- Learn how to position your company to your advantage against your competitors
- Learn how to create a value proposition and articulate that value to your customers and prospects
- Extensive Q&A with Antonio
Day Two: Applying Strategic Marketing to your specific business (limited to 6 students- Must be either CEO, President or Founder of your company) Each CEO can invite one team member from their company to join Day Two at no additional cost.
- Create a custom Value Proposition for your company guided by Antonio
- Learn how your Profitability can be altered by re-evaluating your service and product offering (in-depth discussion+Team Project)
- Apply 80/20 to your customer list and consider the risks and rewards for refocusing on higher profit customers (Team Project)
- Antonio will Conduct a practical and meaningful Competitive Assessment that will help you understand your competitive landscape
- An introduction into Scenario Planning to evaluate potential competitive and market threats that you'll have to face should you implement your plan
- Apply Strategic Messaging to your new Strategic Marketing Plan, learn how to articulate your strategic plan to your company and your customers
(To get the most out of Day Two, it's important to bring a guest from your company to team up in evaluating the challenges and opportunities using real data from your company. It's recommended that you invite your CFO, Controller or Marketing/Sales VP– 1st team member is free, each additional member is $749)
Save your spot, apply now!
Enter your email address below and we’ll send you an application for you to attend the 1 Day Course or the 2 Day Course + Workshop